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To celebrate the festive season and welcome the new year, The Earthly Life is launching an exciting creator-driven campaign: New Year Dhamaka.

Creators are invited to order their favourite Earthly Life chips, use them to craft unique and engaging Instagram content, and participate in a fun competition where creativity meets rewards.

From snack lovers to content creators, everyone gets a chance to showcase their ideas and win exciting prizes including a Smart TV, Headphones and a Smart Watch! 

The goal of the campaign is to engage the audience organically, inspire content creation, and spread the brand’s essence — fun, earthy, mindful snacking — across social media.

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GIFTS

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YEAR

NEW

DHAMAKKA

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create to win 

FREE GIFTS

  • Every campaign-eligible chips packet will have a QR code printed on it.
    When scanned, the QR will redirect the participant to the “New Year Dhamaka Creator Page” where they can:

    • Read full campaign details

    • Understand guidelines

    • Register their Instagram handle (optional or mandatory as per your choice)

    • Get video/post ideas for inspiration

    • Submit their final content link (if required)

  • Participants will:

    • Use the Earthly Life chips packets in their content

    • Create engaging Reels / Photos / Stop-motion / Creative Videos

    • Tag & Collaborate with the official Instagram handle @theearthlylife

    • Use campaign hashtags (you can define some):
      #NewYearDhamaka #TheEarthlyLife #EarthlyCreators #CreateWithTEL

    • The content must be posted between 20/21 November to 31 December

    • Post must be a collaboration so the brand receives insights

    • Winners will be selected based on:

    • Highest Views

    • Highest Likes

    • Highest Shares
      (You can combine them as “Total Engagement Score”)

    • Posts with fake/purchased engagement will be automatically disqualified.

    • Winners will be announced on The Earthly Life’s Instagram page

    • Prizes:

    • 🥇 1st Prize: Smart TV worth ₹15,000

    • 🥈 2nd Prize: Premium Headphones worth ₹5,000

    • 🥉 3rd Prize: Smartwatch worth ₹3,000
       

    • ✔ 1. Content Must Be Original

    • All entries must be created by the participant only

    • No copied, reused, or AI-generated content that misrepresents originality... read more

GIFTS

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Smart TV worth

Rs 15000/-

Headphones worth

Rs 5000/-

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But now comes the part...

QR code Access

Create Your Content

Content goes live

Judging Criteria

Winner announcement

Smart TV worth

Rs 15,000/- 

Smart watch worth

Rs 3000/- 

Headphone worth

Rs 5000/- 

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But how to participate ?

Visit the official brand website: www.theearthlylife.com

Add your favourite chips to cart

Use the exclusive creator coupon code: “CREATE” to avail a discount

Complete the purchase to automatically qualify for the challenge.

Smart Watch

Rs 3000/-

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